TUI Cruises’ Sustainability Strategy 2030
Our compass for the whole company
The strategy is based on three central pillars: Planet, People, and Progress. These structure our activities and set priorities—focusing, among other things, on measures to reduce our environmental footprint, on social issues, and on the further development of our corporate processes. Four key areas of action have been defined for each of these three pillars; we are working on them with particular intensity throughout the current decade. They provide us with direction and enable us to prioritize our activities.
PLANET: Minimising our environmental footprint
Decarbonising cruise ship operations by 2050 as a long-term goal and the circular economy approach as the guiding principle of our product development.
Focus areas
- Carbon reduction and climate protection roadmap
- Fuel transformation and energy efficiency
- Circular economy and waste reduction
- Protection of marine ecosystems
PEOPLE: Nurturing our social responsibility
Strengthening destination responsibility by means of sustainable shore excursion offers and sustainable remodelling of the supply chain.
Focus areas
- Sustainable shore excursions
- Responsible purchasing and procurement
- Educating customers and bolstering employees
- Inclusion and diversity
PROGRESS: Shaping a sustainable transformation
Spearheading sustainable transformation processes by means of innovation and safeguarding partnerships for a more sustainable cruise ship industry.
Focus areas
- Redesigning products and services
- Pioneering innovation in newbuild projects
- Digitalisation as the key to success
- Incorporating sustainability in core processes
Responsibility for Sustainability
The department Sustainability Management reports directly to the company Management and is responsible for the strategic control of all relevant topics for both our Mein Schiff ® and Hapag-Lloyd Cruises brands. Its position at the corporate center promotes short decision-making processes and close collaboration with all company areas. Specially trained Environmental Officers on board our Mein Schiff ® fleet secure close integration with the Maritime Operations Management team.
The comprehensive know-how of our parent companies helps us drive the continuous improvement of our sustainability performance. The Sustainability teams at TUI Group and Royal Caribbean Cruises Ltd. support us actively and promote the ongoing exchange of sustainability knowhow across the Group. This allows us to strengthen our sustainability work through international collaboration and combined expertise.
