Over 1,500 sales partners and 35 top partners are experiencing the Mein Schiff Flow on their maiden voyages

Hamburg, 6 July 2026. Over 1,500 travel agents, including 250 from Austria, Switzerland and other international markets, got to know the fleet’s newest addition during the Mein Schiff Flow’s pre-launch cruise. Between 14 and 18 June 2026, TUI Cruises invited selected sales partners to join an exclusive ‘Together at Sea’ cruise departing from Trieste. The pre-launch cruise gave participants the opportunity to get to know the Mein Schiff Flow in depth before its Christening and to experience the Mein Schiff product first-hand. On board, guests were treated to a varied programme of training sessions, networking and top-class entertainment.

For 35 selected top partners, the ‘AHOI’ cruise then offered the opportunity not only to enjoy a varied programme of on-board activities, but also to take part in the festive christening ceremony. ‘AHOI’ stands for the words: Exchange of ideas, background knowledge, openness and inspiration. Four keywords that defined this special journey in every respect.

Among the highlights of the “Together at Sea” partner trip were various workshops, such as the legendary “I’m an expat – get me out of here” format, workshops run by sister brand Hapag-Lloyd Cruises and by partners HanseMerkur and Deutsche Bahn, as well as an interactive “Go with the Flow” ship rally, which showcased the ship’s unique features in a fun and engaging way. The entertainment programme included live music and evening events and various types of shows. Among others, Simon & Mac got the party going with their high-energy dance beats. A particular highlight was the event ‘Una notte italiana – Summer Party under the Italian Stars’ featuring the Esteriore Brothers. In addition, the popular ‘White Night’ featuring Endless Entertainment was part of the evening programme at the Agora. Things got competitive at the Mein Schiff® Table Football Cup. First, the Expis took on the sales team, before the winners then put their skills to the test against five-time world champion Linh Tran were allowed to set up. The event was very well received by the participants.

As part of the ‘AHOI’ trip, the programme included tours of various areas of the ship as well as personal meetings with key figures. During discussions with Michelin-starred chef Tim Raue and world champion bartender Linh Nguyen, the focus was particularly on innovative gastronomic concepts. Guests were also able to experience the exclusive menu at Fugu by Tim Raue and La Cage for themselves.

Guided tours across the bridge, through the galley, the laundry and the various suite categories offered a glimpse into the behind-the-scenes operations. The christening day, with its solemn ceremony, was undoubtedly the highlight of the trip. It also provided an opportunity to meet CEO Wybcke Meier in person and engage in direct dialogue.

An extraordinary journey offering unique insights and experiences that will stay with you: "It was a wonderful trip, during which we felt well looked after and warmly welcomed at all times. We were also delighted to meet so many wonderful people from the industry. Thank you very much for the lovely encounters, the great conversations and the unforgettable moments we shared." Hülya and Axel Keller, owners of Hauser Reisen. "Thank you very much for your wonderful hospitality on board this fantastic ship. It was an honour for me to be able to attend the christening ceremony." Martijn Leenders, Managing Director of Dreamlines. The partners report the following in the aftermath of their impressions on board.

“With cruises such as ‘Together at Sea’ or the ‘AHOI’ cruise, we are giving our sales partners the opportunity to get to know the Mein Schiff Flow in depth. At the same time, we are encouraging personal interaction with our sales team and laying the foundations for an even stronger and more successful partnership,” said Clas Eckholt, Vice President Commercial at TUI Cruises.

“Our own impressions and experiences on board provide the best basis for giving our shared guests genuine advice and inspiring them about the new ship. It was a great pleasure to see just how much fun and enthusiasm the partners showed whilst taking part in the programme activities, and to see them disembark at the end of the trip with smiles on their faces and great enthusiasm," summarises Sandra Pfützenreuter, Head of Sales & Trade Marketing DACH for the Mein Schiff brand at TUI Cruises.