Robbie Williams to appear in new campaign for Mein Schiff Relax

Hamburg, 02 June 2025. Just a few weeks after the spectacular naming ceremony of Mein Schiff Relax in the port of Málaga, Robbie Williams, music icon and feel-good ambassador of the new ship, has kicked off his highly-anticipated ‘BRITPOP’ tour this weekend in Edinburgh with dates across Europe to come this summer. To coincide with the tour, Robbie will appear as a feel-good ambassador in the new 360° campaign for Mein Schiff Relax.

From 2 June 2025, cruise operator TUI Cruises will launch the campaign "Time to Relax" for the Mein Schiff brand in the DACH region, Benelux and Scandinavia, which will appear across TV, radio, digital out-of-home media, connected TV and online videos, as well as digitally and in travel agencies.

The "Time to Relax" graphic appears both in combination with the ship and in conjunction with Robbie Williams or the destination motifs. The campaign is further complemented by the slogan "Showtime for the new Mein Schiff Relax". In the campaign, the international singer-songwriter shows how he enjoys Mein Schiff Relax and how guests can find time for relaxation on board.

"Mein Schiff Relax has been sailing in the Mediterranean for some time now and has already won over many cruise enthusiasts and regular guests", says Clas Eckholt, Vice President Commercial at TUI Cruises. "With this campaign, we want to further strengthen Mein Schiff's presence in the DACH region as well as in Benelux and Scandinavia - it's showtime for Mein Schiff Relax."

Mein Schiff Relax, the first ship in TUI Cruises' new InTUItion ship class, takes well-being to a new level. Cruise guests are treated to an even more varied culinary experience during their stay, and a variety of recreational areas offer plenty of space to relax in. The number of Balcony Cabins in the InTUITion ship class has been increased to 85 per cent, and SPA and wellness, as well as top-class entertainment and adventure worlds, are redefined on Mein Schiff Relax.

The 'BRITPOP' tour will visit countries including the UK, Ireland, France, Germany, Spain, Italy and Sweden. More information and tickets for the tour are available now from tickets.robbiewilliams.com.

Robbie Williams’ brand new album ‘BRITPOP’ will be released on Columbia Records this autumn and is available to pre-order now. The first song to be released from the album is ‘Rocket’ which features Black Sabbath legend Tony Iommi on guitar.

Information on booking and prices*

- The voyage "8 nights - Highlights of the Western Mediterranean - from/to Palma" with Mein Schiff Relax from 08.10.25 to 16.10.2025 is available from 1,499 euros per person in a Balcony Cabin with Mein Schiff Premium inclusive benefits based on double occupancy, in each case in the PUR tariff.

- The voyage "7 nights - Canary Islands with Madeira - from/to Santa Cruz" with Mein Schiff Relax from 05.12.25 to 12.12.2025 is available from EUR 999 per person in an Inside Cabin with Mein Schiff Premium inclusive benefits based on double occupancy, in each case in the PRO tariff.

*Please note that the prices quoted are subject to change, prior sale and errors.