TUI Cruises – One Company, Two Brands
Founded as a joint venture between TUI AG and Royal Caribbean Group, TUI Cruises has been offering premium cruise experiences for the german-speaking market through its brand Mein Schiff® since 2009. The portfolio was further strengthened in 2020 with the integration of Hapag-Lloyd Cruises, one of the most established names in the luxury and expedition cruise sector and formerly a wholly owned subsidiary of TUI AG.
Headquarters: Hamburg and Berlin, Germany
Founded: 2008/2009
CEO: Wybcke Meier
Brands: Mein Schiff® and Hapag-Lloyd Cruises
Fleet: 14 ships (9 Mein Schiff®, 5 Hapag-Lloyd Cruises vessels)
Segments: Premium, Luxury, Expedition
Shore-based Employees: Approx. 950
Press Contact: Press
Sustainability Report: Click here
Hamburg and Berlin
In addition to its corporate headquarters in Hamburg, TUI Cruises operates its own entertainment facility in Berlin. Covering approximately 5,400 square meters, this site is where new shows and entertainment concepts for the Mein Schiff® fleet are developed. Activities at the facility include rehearsing ensembles, engaging guest artists and infotainers, organizing themed event cruises, and managing entertainment technology as well as licensing.
Sustainability at TUI Cruises
The Sustainability Management department oversees the company's environmental, social, and economic sustainability agenda. Its work includes developing and implementing measures to reduce emissions and resource consumption, while ensuring that sustainability objectives are integrated into strategic and operational decision-making.
